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Special Invite From CJ
Hey, it's CJ,
Your Scalability Scorecard results are being calculated and will be in your inbox in just a few minutes. But before you check that, I need you to listen closely.
The fact that you just took that scorecard tells me something important about you. It tells me you're not just a trainer; you're an ambitious entrepreneur.
But it also tells me you're likely feeling the pain of the 'Technician's Trap'—the burnout, the income ceiling, the feeling that you're working harder and harder but not getting ahead.
Your scorecard will diagnose the symptoms, but right now, on this page only, I want to give you the first step to the cure.
For the last decade, I've helped hundreds of fitness experts just like you break out of that trap by transforming their knowledge into scalable Intellectual Property.
They go from being overworked 'Technicians' to respected and wealthy 'IP Architects.'
It's a journey, and that journey starts with a proven blueprint.
So, for the next few minutes only, I want to invite you to join my private, 5-Day 'IP Architect' Challenge.
Over five days, I will personally walk you through the exact process of building your million-dollar message, architecting an irresistible offer, and designing the client attraction machine to sell it.
You will walk away with a complete business masterplan.
Normally, access to this intensive challenge is USD$120. But because you've taken action today, I want to make you a special one-time offer.
You can join the challenge for just $23.
This offer is only available on this page. Once you close this window, it's gone forever.
This is your chance to stop diagnosing the problem and start building the solution.
Click the button below to secure your spot in the 5-Day 'IP Architect' Challenge for just $23.
I'll see you on Day 1.
About CJ Lee
CJ Lee is known as the fitness entrepreneur, speaker and mentor. CJ is currently the Co-Founder of MOVE Private Fitness, South East Asia’s fastest-growing premium personal training studio brand. With 9 branches across Thailand and Malaysia, MOVE helps middle-aged and senior clients move well, live more and regain independence in later years.
Mission: CJ’s mission stemmed from a deep frustration. He saw too many people living below their potential, held back by preventable illnesses and the belief that aging meant losing strength, energy, and freedom. That idea didn’t sit right with him, so he set out to change it.
Vision: Today, CJ and his team of over 70 personal trainers lead the charge against outdated ideas about aging. MOVE delivers a holistic approach to fitness that blends strength training, nutrition guidance, and sustainable lifestyle coaching to help clients live with vitality at any age.
Passion: CJ is also a sought-after international speaker. He has delivered keynotes and masterclasses in Singapore, South Korea, Thailand, Malaysia, Indonesia, and Cambodia, sharing insights on leadership, culture, business growth, and marketing strategy.
Driven: Beyond business, CJ is driven by impact. He is on a mission to improve the lives of one million underprivileged children through education, mentorship, and community programs in his lifetime.
TESTIMONIALS
What others are saying
— Ross Campbell, CEO and Founder of Beyond Active
I've known CJ Lee for five years now. He's one of the most recognized fitness professionals in Southeast Asia. A mentor,
an adviser and also an entrepreneur in his own right. He's a successful co-founder of MOVE Private Fitness, one of the most established and successful personal training business in the whole of Southeast Asia. He's a gentleman and a great friend as well. If you're looking to connect with CJ for business advice or even mentorship, I would highly recommend speaking with him. He's one of the best in the marketplace. Thanks CJ!
— Andre Hartono, Founder of Fit Nation
Hi, my name is Andre. I'm the owner and founder of Fit Nation. CJ has made me realize that money is literally everywhere under us. As gym entrepreneurs, we know how to bend and lift. We know how to squat. We know how to deadlift. But it doesn't seem like we know how to use our hands to pick up the money surrounding us. So instead of looking for money across the field, across the mountain, talk to CJ. He'll help you use your fingers to pick up the money that's already around you. Thanks a lot, CJ, I think what you did for us was really awesome. Thanks, buddy.
STILL NOT SURE?
Frequently Asked Questions
Have questions about our services? You're in the right place!
Q1: What exactly is a "challenge"? Will this be a high-pressure, competitive environment?
Not at all. Think of it less like a competition and more like a collaborative, hands-on building sprint. We call it a "challenge" because it's an active, engaging experience where you will build tangible assets for your business every single day. The entire environment is supportive and community-driven, designed to help you build momentum and achieve a significant breakthrough in just five days.
Q2: I have a packed schedule with clients. What if I can't make all the live sessions?
We strongly recommend attending live to get the full, immersive experience. However, we know you're busy. That's why each day's session recording will be available for a full 24-hour period to all participants, so you can catch up if you miss one. If you want lifetime access to all recordings plus exclusive VIP-only Q&A sessions with CJ, you can grab the
VIP Upgrade on the checkout page.
Q3: How much time should I realistically set aside for this each day?
Please block out 60-90 minutes each day. This includes the live session with CJ and the focused time you'll need to complete your daily "Quick Win" action task. The work you do during this dedicated time will build the entire foundation for your new business model.
Q4: Is this just for personal trainers? I'm a yoga instructor/nutritionist.
This challenge is for any wellness expert who feels trapped trading time for money. Whether you're a personal trainer, yoga instructor, nutritionist, martial arts coach, or studio owner, the principles of escaping the "Technician's Trap" and packaging your genius into scalable Intellectual Property (IP) are universal. If you have deep expertise and a desire to build a real business around it, you are in the right place.
Q5: I've bought other business courses before. How is this really different?
Most courses are passive—they give you a library of information and leave you to figure it out alone. This is an active,
implementation-focused challenge. The goal isn't just to learn; it's to build. By the end of Day 5, you will walk away with a completed business masterplan, including your million-dollar message, your irresistible offer stack, and your 90-day launch roadmap. We deliver tangible results, not just theory.
Q6: Let's be honest, is this just a big sales pitch for your expensive program?
We believe in 100% transparency. On Day 5, after we have delivered five days of immense value and helped you build a complete business blueprint, we will make an offer for those who want our direct partnership to implement that plan. However, the 5-Day Challenge is engineered to be a powerful, standalone experience. Our promise is that the $23 you invest will be the highest-return investment you make in your business this year, whether you decide to work with us further or not.
Q7: I don't think my method is "special" enough to be turned into IP. Should I still join?
This is one of the most common and destructive myths in our industry—the "Guru Misconception". This challenge is specifically designed to prove you wrong. On Day 1, we will walk you through our "Million-Dollar Message" framework to help you uncover the unique genius you're currently overlooking. You don't need to be a world-famous guru; you just need a process that gets results for a specific person. We will show you exactly how to find it and package it.
Q8: This sounds great, but I'm just starting out. Is this too advanced for me?
This challenge is designed specifically for the 'Aspiring Architect'—a professional who has some experience but feels stuck and lacks a clear business system. If you're passionate and ready to move beyond just trading time for money, this is the perfect place to build the foundational blueprint for your future success. We give you the exact paint-by-numbers system you need to get started with confidence.
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